Vehicle Appraisal & Instant Cash Offer

A free appraisal tool on Edmunds.com that provides an accurate price for your vehicle and an instant cash offer to sell it. Find out what your car is worth.

Client
Edmunds.com in partnership with CarMax

Years
2020-2022

I was the second product designer brought onto the new product Edmunds Vehicle Appraisal & Instant Cash Offer team in partnership with CarMax.

My role in the budding project was to design with results in mind. Our product was soon to go live, and so were our users. The success of this project was important to the relationship between Edmunds and CarMax due to the timing of the company’s acquisition.

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To perfect our product, I designed multiple concepts and tested them against each other to uncover performance insights.

For example, when we introduced a popup explaining that CarMax was offering to buy the user’s appraised car, engagement increased. This insight led us to design and test more visually dynamic versions, refining the experience until we reached our goal.

Rapid testing and design iteration allowed us to quickly gather data and understand our users. This type of environment granted me the luxury of personally fine tuning the product’s designs as swiftly as we collected knowledge.

By February 2022, Edmunds Vehicle Appraisal generated thousands of contracts and monthly leads, and almost $2 million in value.

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After our successful launch of the Edmunds Vehicle Appraisal Tool & Instant Cash Offer, it was time to make the product even more accessible.

I worked with the Trade-In Team to develop a widget version. This version was designed to be added to dealership websites, integrating the tool with both our dealership and OEM partners across the United States.

The goal of the widget version was to see if there was customer demand for the product between consumers and dealerships. We were curious if it would drive more revenue as a standalone offer from dealers, or as a part of MaxOffer. CarMax wanted to know if this would help them acquire more inventory.

I designed the widget in a way that allows for certain visual customizations. For example, the use of colors for partners like Porsche, BMW, and Volvo. It was important to me for the widget to feel native to the brand using it.